Shin Kong Mitsukoshi Diamond Towers
Product Feature
◆Shin Kong Mitsukoshi Diamond Towers (DT): The Social Fashion Landmark
The Digital Diamond of the East District
A Digital Gem on the City’s Main Artery / A Visual Spectacle of Blended Reality
Located at the Zhongxiao Fuxing intersection, Diamond Towers targets a new generation of consumers aged 25–45 with a keen eye for aesthetics and gourmet cuisine, moving beyond traditional luxury shoppers. Positioned at the nexus of major thoroughfares, local lifestyle blocks, and mall entrances, the area is characterized by dense, fast-moving foot traffic with upward and forward-facing gazes. We have transformed Diamond Towers into a dynamic visual node embedded within the city, centered around its Pillar/Corner LED installations. The imagery is no longer confined to a single plane; it extends along the building’s contours, creating a 3D optical illusion where brands seem to emerge directly from the architecture.
Facing Zhongxiao East Road—Taipei’s busiest fashion artery—we have crafted the building facade into the most dazzling digital diamond facet in the East District. For the bustling stream of vehicles and MRT commuters, this screen acts as a "Visual Anchor," utilizing high-saturation colors and three-dimensional imagery to command public attention.
To leave a lasting impression on this high-speed golden axis, the Corner LED transforms the building facade into a massive dynamic performance stage. Breaking the limits of traditional flat screens, the 90-degree corner structure delivers stunning naked-eye 3D effects. This immersive "content-stepping-out" sensation momentarily freezes the frantic pace of the streets, capturing every gaze. It is not merely advertising exposure; it is a high-tension visual feast that deeply implants the brand into the hearts of the audience.
The Digital Diamond of the East District
A Digital Gem on the City’s Main Artery / A Visual Spectacle of Blended Reality
Located at the Zhongxiao Fuxing intersection, Diamond Towers targets a new generation of consumers aged 25–45 with a keen eye for aesthetics and gourmet cuisine, moving beyond traditional luxury shoppers. Positioned at the nexus of major thoroughfares, local lifestyle blocks, and mall entrances, the area is characterized by dense, fast-moving foot traffic with upward and forward-facing gazes. We have transformed Diamond Towers into a dynamic visual node embedded within the city, centered around its Pillar/Corner LED installations. The imagery is no longer confined to a single plane; it extends along the building’s contours, creating a 3D optical illusion where brands seem to emerge directly from the architecture.
Facing Zhongxiao East Road—Taipei’s busiest fashion artery—we have crafted the building facade into the most dazzling digital diamond facet in the East District. For the bustling stream of vehicles and MRT commuters, this screen acts as a "Visual Anchor," utilizing high-saturation colors and three-dimensional imagery to command public attention.
To leave a lasting impression on this high-speed golden axis, the Corner LED transforms the building facade into a massive dynamic performance stage. Breaking the limits of traditional flat screens, the 90-degree corner structure delivers stunning naked-eye 3D effects. This immersive "content-stepping-out" sensation momentarily freezes the frantic pace of the streets, capturing every gaze. It is not merely advertising exposure; it is a high-tension visual feast that deeply implants the brand into the hearts of the audience.