Breeze Xin Yi

Breeze Xin Yi

Product Feature

◆Breeze Xinyi / The "Last Mile" Media for High-End Clientele

An Ultimate Visual Feast of Luxury

Breeze Xinyi stands as the pinnacle of luxury in the Xinyi District, specializing in international flagship boutiques and high-end fine dining. It targets a premier demographic of consumers aged 35–55 with high discretionary income.
The visual narrative begins at the Suspended LED at the MRT Taipei City Hall Station exit, transitions to the ultra-fine imagery on the Building Facade, and follows the customer's path into the inner corridors, taxi drop-off zones, restaurant queuing areas, and high-spending member redemption centers. This creates a seamless and comprehensive visual journey for the elite consumer.
Specifically, at the B1 Taxi Stand and the 3F Member Redemption Center, we leverage the characteristic of extended dwell times. This ensures the brand becomes the "Final Memory Point" after the shopping experience is complete and before the customer departs the venue.