Xiangti Avenue
Product Feature
◆Xianti Boulevard / Smart City Media Network
A Marketing Web for the Smart City / Strategic Coordinates of the Golden Axis
Within the Xinyi District, which sees over 30 million visitors annually, Xianti Boulevard stands as the sole north-south pedestrian axis. Connecting MRT exits, luxury department stores, and entertainment venues, it is the "Golden Path" for both high-net-worth individuals and mass audiences. Given the diverse and high-frequency foot traffic, this area demands clear directional guidance. We transform "pedestrian flow" into a guided journey where consumers linger and ultimately remember the brand. Instead of a single exposure, the brand reappears throughout the walk, incrementally building affinity and trust to complete the conversion from "passing by" to "brand recall."
Mercuries Data Systems (MDS) has integrated "Smart Roman Banners" with a "Smart Wayfinding System," upgrading fragmented outdoor media and directional info into a city-level smart marketing network with proactive service capabilities. Brands are no longer passive exposures; they naturally intervene at every critical moment—whether the consumer is walking, seeking directions, or pausing.
Through sequential visual layouts and integrated light-and-sound design, the brand consistently captures attention across different stages—entry, transit, and dwell time. This ensures a complete conversion funnel from first impression and buzz amplification to deep brand affinity.
This is not merely a media buy; it is a strategic occupation of the entire consumer journey within the Xinyi District.
A Marketing Web for the Smart City / Strategic Coordinates of the Golden Axis
Within the Xinyi District, which sees over 30 million visitors annually, Xianti Boulevard stands as the sole north-south pedestrian axis. Connecting MRT exits, luxury department stores, and entertainment venues, it is the "Golden Path" for both high-net-worth individuals and mass audiences. Given the diverse and high-frequency foot traffic, this area demands clear directional guidance. We transform "pedestrian flow" into a guided journey where consumers linger and ultimately remember the brand. Instead of a single exposure, the brand reappears throughout the walk, incrementally building affinity and trust to complete the conversion from "passing by" to "brand recall."
Mercuries Data Systems (MDS) has integrated "Smart Roman Banners" with a "Smart Wayfinding System," upgrading fragmented outdoor media and directional info into a city-level smart marketing network with proactive service capabilities. Brands are no longer passive exposures; they naturally intervene at every critical moment—whether the consumer is walking, seeking directions, or pausing.
Through sequential visual layouts and integrated light-and-sound design, the brand consistently captures attention across different stages—entry, transit, and dwell time. This ensures a complete conversion funnel from first impression and buzz amplification to deep brand affinity.
This is not merely a media buy; it is a strategic occupation of the entire consumer journey within the Xinyi District.