TAIPEI 101
Product Feature
◆ Taipei 101 / In-Mall Digital Art-Grade Media
The Artistic Interpretation of Media Spaces
A Digital Evolution of Spatial Aesthetics
Taipei 101 is more than just Taiwan’s iconic landmark; it is a continuously evolving "Vertical Media Field." As a hub for global business elites and tourists, it represents international prestige and carries a high-end consumer experience. Mercuries Data Systems (MDS) treats the architecture as a canvas, upgrading digital displays from isolated advertisements to digital art installations that coexist with the space.
B1 Central Information Desk Escalator Trapezoidal Screen: Integrated into the building's soaring structure, this screen features a non-standard geometric silhouette that breaks away from the rigid feel of traditional rectangular displays. As consumers ascend or descend the escalators, it creates an elegant visual persistence akin to a museum tour, leaving a cinematic impression of the brand during those fleeting moments of motion.
B1 Din Tai Fung L-Shaped Column Screen: Situated at the core intersection of global tourism and business foot traffic, this display utilizes the three-dimensional structure of the building's pillars. Imagery extends naturally along the spatial contours, with vibrant brand colors creating a sharp contrast against cool-toned stone. This creates a sophisticated illusion of floating in space, ensuring the brand is not only seen but identified and remembered, becoming the most memorable visual focal point within the mall.
Through the integrated layout of high-frequency nodes—including connecting passages, escalators, the souvenir area, and the Fountain Plaza—a comprehensive visual network is constructed, spanning the entire journey from entry to purchase. At Taipei 101, brands are not merely observed; they are perceived as part of the architecture, achieving a natural internalization of a premium image.
experience.
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◆Taipei 101 Outdoor Digital Street Banners / City-Level Visual Guidance
An Overture to the City’s Central Axis
The newly installed Taipei 101 outdoor digital street banners redefine the role of street media. The outdoors is not just a point of exposure, but a "preparation zone" for brands to enter the consumer’s mindset. Here, commuters, tourists, and shoppers transition their state of mind from the city's frantic pace to a consumption mode.
Even under overcast skies or high ambient light conditions, the high-saturation displays stand in stark contrast to the city's grayscale palette. Like beacons suspended above the crowds and treetops, they use a continuous and ceremonial visual rhythm to guide the flow of people. This neatly converges scattered visual paths toward the Taipei 101 main building, completing a city-level brand guidance. Before a customer even steps into the mall, the brand has already secured its first layer of psychological presence.
The Artistic Interpretation of Media Spaces
A Digital Evolution of Spatial Aesthetics
Taipei 101 is more than just Taiwan’s iconic landmark; it is a continuously evolving "Vertical Media Field." As a hub for global business elites and tourists, it represents international prestige and carries a high-end consumer experience. Mercuries Data Systems (MDS) treats the architecture as a canvas, upgrading digital displays from isolated advertisements to digital art installations that coexist with the space.
B1 Central Information Desk Escalator Trapezoidal Screen: Integrated into the building's soaring structure, this screen features a non-standard geometric silhouette that breaks away from the rigid feel of traditional rectangular displays. As consumers ascend or descend the escalators, it creates an elegant visual persistence akin to a museum tour, leaving a cinematic impression of the brand during those fleeting moments of motion.
B1 Din Tai Fung L-Shaped Column Screen: Situated at the core intersection of global tourism and business foot traffic, this display utilizes the three-dimensional structure of the building's pillars. Imagery extends naturally along the spatial contours, with vibrant brand colors creating a sharp contrast against cool-toned stone. This creates a sophisticated illusion of floating in space, ensuring the brand is not only seen but identified and remembered, becoming the most memorable visual focal point within the mall.
Through the integrated layout of high-frequency nodes—including connecting passages, escalators, the souvenir area, and the Fountain Plaza—a comprehensive visual network is constructed, spanning the entire journey from entry to purchase. At Taipei 101, brands are not merely observed; they are perceived as part of the architecture, achieving a natural internalization of a premium image.
experience.
_________________________________________________________________________________
◆Taipei 101 Outdoor Digital Street Banners / City-Level Visual Guidance
An Overture to the City’s Central Axis
The newly installed Taipei 101 outdoor digital street banners redefine the role of street media. The outdoors is not just a point of exposure, but a "preparation zone" for brands to enter the consumer’s mindset. Here, commuters, tourists, and shoppers transition their state of mind from the city's frantic pace to a consumption mode.
Even under overcast skies or high ambient light conditions, the high-saturation displays stand in stark contrast to the city's grayscale palette. Like beacons suspended above the crowds and treetops, they use a continuous and ceremonial visual rhythm to guide the flow of people. This neatly converges scattered visual paths toward the Taipei 101 main building, completing a city-level brand guidance. Before a customer even steps into the mall, the brand has already secured its first layer of psychological presence.